Jazzercise News Releases

Jazzercise Partners with the ICAA
to Promote Senior Fitness

(CARLSBAD, CA– June 21, 2002) – Jazzercise, the world’s leading dance fitness program, is proud to announce a new partnership with the International Council on Active Aging (ICAA) to promote fitness for aging adults. The partnership names Jazzercise as the ICAA's official "Group Fitness Programming Partner" and will engage the ICAA‘s efforts to change society’s perceptions of aging and improve the quality of life for aging baby boomers and older adults.

A report issued by the Centers for Disease Control and Prevention states that life expectancy (in the U.S. ) has increased significantly from 47 years in 1900 to close to 77 years in 2000, and that physical activity is the key to healthy aging. “Nowhere is the gap wider between what we know and what we do than in the area of physical activity. Nowhere is the potential pay-off greater.”

Under the partnership, the ICAA and Jazzercise will promote healthy and active living through the Jazzercise Lite fitness program to all current and future ICAA members. Jazzercise Lite, the light version of the original Jazzercise program, is the perfect fitness solution for seniors. As adults get older, many of their physical needs and abilities change and differ from those of the younger market. Jazzercise Lite is designed to accommodate these differences, pairing moderate aerobics with exercises designed to improve muscle tone, flexibility, balance, strength, and endurance using easy-to-follow movements.

“Jazzercise is very excited about this new partnership with the International Council on Active Aging,” says Jazzercise founder and CEO, Judi Sheppard Missett. “It provides a platform for us to actively promote and provide appropriate physical activity for the growing senior market.”

“We are thrilled to have Jazzercise as the ICAA's official "Group Fitness Programming Partner", says ICAA CEO, Colin Milner. “Their wealth of experience and exceptional track record in group exercise made them the obvious choice, a tremendous addition to the ICAA, and a great benefit to our members."

The ICAA is the only organization in North America dedicated to changing the way we age by uniting and working with professionals in the retirement, assisted living, fitness, rehabilitation and wellness fields. It connects a community of like-minded professionals who share the goals of changing society’s perceptions of aging and improving the quality of life for aging baby boomers and older adults within the six dimensions of wellness. The council supports these professionals with education, information, resources, and tools, so they can achieve optimal success with this growing market. To learn more about the ICAA, call 866-335-9777 or visit the ICAA web site at www.icaa.cc.

Jazzercise, created by Judi Sheppard Missett, is the world's leading dance-fitness program with more than 6,800 instructors teaching 30,000 classes weekly in the U.S. and around the globe. Since 1969, millions of people of all ages and fitness levels have reaped the benefits of this comprehensive program, designed to enhance cardiovascular endurance, strength, and flexibility. For more information, go to jazzercise.com or call (800)FIT-IS-IT.

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