Fact Sheet
For more than 38 years, Jazzercise, created by Judi Sheppard Missett, is the world's leading dance-fitness program with more than 7,200 instructors teaching 32,000 classes weekly worldwide. The comprehensive fitness program is designed to enhance cardiovascular endurance, strength, and flexibility, and has helped millions of people of all ages and fitness levels reap the benefits of exercise and improve their well-being.
Company Facts
Year Founded: 1969
Founder & President/CEO: Judi Sheppard Missett
Headquarters City/State: Carlsbad, California
Number of Employees: 161
Number of Franchised Instructors: 7,200
Number of Countries: 32
Number of classes weekly: 32,000
Demographics
The information below is a summary of the results of an online customer survey conducted in March, 2007.
Gender
Female 98%
Male 2% Ages 18-24 3%
25-34 18%
35-44 26%
45-54 33%
55-64 16%
65+ 3%
Marital
Married 74%
Single 12%
Divorced 7%
Widowed 2% Ethnicity
White 85%
Native American 1% Hispanic 3% Asian 2%
African American 3%
Other 2%
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Income
Under $25K 2%
$25-34 3%
$35-49 7%
$50-74 17%
$75-99 16%
$100+ 29%
Note: More than 11% of participants earn annual HH income over $150,000
Education High School 20%
Associates Degree 17%
Bachelor’s Degree 34%
Post Graduate 26%
Employment
Full Time 59%
Part Time 15% Homemaker 16% Stay at home parent 13%
Retired 8%
Student 2% Unemployed 1%
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