Timeline - Business Information
2007
• Jazzercise ranks #35 on Entrepreneur Magazine’s list of top 500 franchises; ranks #5 in fastest growing
franchises.
2006
- Jazzercise posts its most successful year in the company’s 37-year history, with system wide sales topping $76 million.
- Popularity for Jazz Cardio Strength Stretch, the public access cable TV show produced by Jazzercise, grows rapidly. The program airs on more than 160 stations in the U.S. and Canada.
- Jazzercise launches its “Workout Wherever” video podcast series, featuring Shanna performing simple exercises that can be done while traveling. Available on jazzercise.com and iTunes.com.
- Jazzercise ranks in the following categories for Entrepreneur Magazine's Annual Franchise 500 list: Franchise 500 - #25; Fastest-Growing Franchises - #26; Top 101 Homebased Franchises - #4; Top Low-Cost Franchises - #9; and America's Top Global Franchises - #20.
- 981 new instructors are certified worldwide, boosting the total number of franchisees to a record 6,800.
2005
- Jazz Cardio Strength Stretch, a 30-minute workout program produced
by JM DigitalWorks specifically for public access television, first
hits the airwaves on KOCT-TV in Oceanside, California. Demand for the
program spreads rapidly.
- The first-ever Business Only Franchise workshop is hosted
in Carlsbad.
- Jazzercise signs on as the official fitness sponsor for Figure
at Sea, a week-long cruise to the eastern Carribean, hosted by Figure
magazine.
2004
- Jazzercise announces its best financial year ever, posting a record
$70 million in system-wide sales.
- Jazzercise celebrates 35 years of fitness: starting as a one-woman
operation in 1969, the company now hosts a network of 6,000 franchised
instructors at more than 3,200 locations around the world.
- The first Jazz e News e-mail newsletter is sent to subscribers online.
2003
- Jazzercise reports its best
financial year ever with $67.2 million in system-wide sales.
- Jazzercise Marketing forms
new alliances with Polar Heart Rate Monitors and Dr. Soy.
- Jazzercise hosts its first-ever
National Movement Screening Day to reach a widespread audience interested
in its franchise opportunity; 865 new instructors certified worldwide.
2002
- Jazzercise announces its best financial year ever, posting a record $62.2
million in system-wide sales.
- Jazzercise partners with the International Council on Active Aging (ICAA)
to promote fitness for aging adults.
- Judi is invited as a keynote speaker at the American Heart Association's "Women's
Legacy Luncheon" fundraiser in six California locations.
- Jazzercise Marketing forms alliances with RYKÄ, GNC, Gorton's, Valpak,
and Ladies' Home Journal.
2001
- Shanna Missett Nelson is appointed Executive Vice President.
2000
- Jazzercise, Inc. relocates its international headquarters from downtown
Carlsbad to a new office building at 2460 Impala Dr., Carlsbad, CA 92010.
- ASICS Tiger Corporation signs on as a new footwear sponsor for Jazzercise.
- JM Televison Productions changes its name to JM DigitalWorks.
- Jazzercise raises more than $1 million for a variety of charities.
- The Jazzercise corporate Web site adds new features, including a password-protected "Instructor
Zone" section with tools and information for instructors.
1999
- Jazzercise launches the CyberStretch School Giveaway Program, providing
schools worldwide with the CyberStretch computer safety program as well
as other informational materials free of charge. The goal is to teach kids
effective stretches and other preventive measures to counter repetitive
stress injuries.
1998
- Debut of CyberStretch by Jazzercise, an innovative computer screen saver
with 26 illustrations and 26 action tips designed to help prevent repetitive
stress injuries.
- Club Jazzercise VISA credit card launched, offering instructors and customers
the opportunity to charge purchases and build Jazzercise name awareness
at the same time!
- Sponsorships with RYKÄ, Smuckers, Quaker Oats and Crystal Geyser
(CA) boost publicity for Jazzercise and respective brands.
- The Jazzercise Web site at www.jazzercise.com undergoes an upgrade to
include a link to the CyberStretch Web site and a new Jazzercise Class
Locator System (JCLS) feature, which allows Internet users to access information
on U.S. Jazzercise class locations, days/times, facility amenities, and
more.
1997
- Ore-Ida Baked Potatoes features Jazzercise on 1.75 million packages and
inserts offers in 35 million newspapers nationwide.
- Mead Johnson's Boost becomes the official nutritional energy drink of
Jazzercise.
- RYKÄ, Inc., a leading women's athletic footwear company, signs a
business alliance with Jazzercise.
1996
- Shanna Missett Nelson is appointed to the Jazzercise Corporate Management
Team.
- Judi is elected to the Governor's Council, Board of Directors in conjunction
with the Greater San Diego Inner City Games,
- General Mills' TOTAL® Brand signs on as the official cereal with
four free classes on 9 million cereal boxes.
- Jazzercise becomes an official AFAA Corporate Affiliate.
1995
- Judi is president-elect of the National Fitness Leaders Association for
1995/1996.
- As the 1995/1996 president-elect of the National Fitness Leaders Association,
Judi is selected to be executive director of the NFLA.
- Nike, Inc. renews its partnership with Jazzercise through 1996.
- Governor Pete Wilson appoints Judi to the California Governor's Council
on Physical Fitness & Sports, chaired by actor and fitness advocate
Arnold Schwartzenegger.
- Vision 2000 is established as a corporate long-range goal. Vision 2000
states, "People participate in Jazzercise in every community worldwide
every day. Dynamic instructors teach well-attended classes and make a positive
impact on people's lives."
1994
- Kids Get Fit reaches more than one million children worldwide.
1993
- The Leukemia Society of America honors Judi with the "Dr. Kenneth
B. McCredie Award" for her efforts in raising $5 million over the
past 10 years.
- Circuit Training by Jazzercise, a new class format combining aerobics
with strength training routines, is introduced at Jazzerjam Orlando '93.
1992
- Kids Get Fit program is presented to the President's Council on Physical
Fitness and Sports with Arnold Schwarzenegger.
- Judi and Shanna tour Russia, where they lead 300 Russian aerobics instructors
in a Jazzercise class and introduce Kids Get Fit to students of elementary
school #248.
- Nike, Inc. the world's largest sports and fitness company, signs a multi
year contract with Jazzercise and announces Judi and Shanna as Nike Fitness
Athletes.
- The Kids Get Fit free school fitness program reaches a record-breaking
402,000 children worldwide.
1991
- Shanna Missett Nelson is appointed International Administrator overseeing
global sales and expansion.
- Jazzercise launches Kids Get Fit: a free fitness activity and classroom
learning program, reaching 95,000 children in its first year.
1989
- The Los Angeles Times Syndicate invites Judi to write an internationally
syndicated fitness column on their behalf.
- "Super Session" video goes gold (25,000 sold) less than one
year after its release.
- "Fitness Formula" video goes platinum (65,000 sold) two years
after its release.
1988
- The "Franchise 500" listing prepared by Entrepreneur magazine
ranks Jazzercise seventh among 500 franchise businesses and first among
franchised fitness businesses.
1987
- Shanna Missett Nelson, Judi's daughter, becomes a certified Jazzercise instructor
in Arizona.
1984
- The first Jazzercise MCA videocassette, entitled "Jazzercise" goes
gold with 25,000 copies sold.
- JM Television Productions becomes a division of Jazzercise.
1983
- Jazzercise begins franchising its instructors.
- Jazzercise spreads to all 50 United States.
1980
- The number of Jazzercise instructors graduating from workshops tops 1,000.
- Jazzertogs catalog operation launches.
1979
- Jazzercise begins videotaping routines that are sent to certified instructors
and thus lays the groundwork for the program to spread.
- Jazzercise goes international with classes in Europe, Brazil, and Japan.
1977
- Judi holds the first workshops to train instructors.
- Jazzercise begins to spread around the world when trained instructors
move to other areas and open classes.
- The first corporate Jazzercise office opens in Carlsbad, California.
1976
- The first Jazzercise logo merchandise is manufactured and sold.
1972
- The Missett family moves to northern San Diego County, California.
- Judi begins to teach classes at the La Jolla YMCA and Oceanside Parks
and Recreation.
1969
- Judi Sheppard Missett conceives of a fun dance-fitness class that evolves
into Jazzercise.
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