Company Info

About Jazzercise (PDF)
Judi Sheppard Missett, who turned her love of jazz dance into a worldwide dance exercise phenomenon, founded the Jazzercise dance fitness class program in 1969. The workout program, which offers a fusion of jazz dance, resistance training, Pilates, yoga, and kickboxing movements, has positively affected millions of people worldwide. Benefits include increased cardiovascular endurance, strength, and flexibility, as well as an overall “feel good” factor. The international franchise business hosts a network of 7,800 instructors teaching more than 32,000 classes weekly in 32 countries.

Our Mission: What We Do
We develop and market fun and effective fitness programs and products that enhance the well-being of people of all ages.

Our Philosophy: What We Believe
We believe fitness is an important aspect of well-being and enhances the overall quality of people's lives; therefore, Jazzercise is committed to helping people understand and value the importance of health and fitness.

Our Vision:
We Strive To Educate: Inform the public about the physical and emotional benefits of Jazzercise,worldwide.

Understand: Embrace customer information that will enable us to anticipate and deliver on customers' needs.

Innovate: Expand our product and service offerings with creative and effective fitness solutions.

Inspire: Draw upon our passion and enthusiasm to motivate others to maintain a healthy lifestyle.

Affect: Make a difference in the lives of the people we touch on a daily basis.

Giving Back to the Community
Over the years, Jazzercise has acted upon Judi's philosophy of "giving back to the community." Judi and her legion of instructors have raised more than $27 million for a wide range of charities by leading special large-scale workout classes, performances at major sporting events, and local benefits. Other efforts include Kids Get Fit, a free exercise program to help school districts promote fitness as a way of life to children, and the CyberStretch Giveaway Program, a free computer safety software program to help reduce repetitive stress injuries.

Jazzercise International Headquarters
Headquartered in Carlsbad, California, a community in northern San Diego County, Jazzercise employs 260 corporate staff members, including district managers, quality coordinators and trainers in the field. Jazzercise, Inc. owns three fitness centers: the 5,200 sq. ft. Jazzercise Fitness Center in Oceanside, Calif. opened in 2000 and offers more than 50 weekly Jazzercise classes. The facility features an aerobic studio, weight training area and childcare room. The Jazzercise Fitness Center in La Costa, Calif. opened in 2010 and offers more than 48 Jazzercise classes each week. Our newest facility the Jazzercise Fitness Center in Abilene, TX. opened in August 2012 and offers more than 43 Jazzercise classes each week.

Kansas City, KS. Office:
Our Kansas City office is the support center for Jazzercise District Managers located throughout the United States and is the home office to the District Manager Support Team.  
Kansas Office Address: 4861 W 134th St, Suite B, Leawood, KS 66209
Chief Officer of Sales and Marketing: Kelly Sweeney

Revenue Generated

In 2010/2011, Jazzercise posted its most successful year in the company's 42-year history, with system–wide sales topping $97 million for the fiscal year.

Jazzercise Franchises
As owners of Jazzercise franchises, instructors are independent business men and women who pay an initial U.S. franchise fee of $1,250, which includes training and certification. Instructors also pay 20 percent of their gross revenues to Jazzercise monthly. Instructors receive dance fitness class routines choreographed to the latest music by Judi Sheppard Missett every 10 weeks, continuing education, marketing and administrative support. Business Franchises are available as well.

Jazzercise Apparel, A Division of Jazzercise
Jazzercise Apparel was established in 1980 and offers a complete line of fitness apparel, activewear, fitness accessories, Jazzercise DVDs and logo merchandise. This retail catalog division receives merchandise orders at Shop the Store or (800)FIT-IS-IT.

JM DigitalWorks, A Division of Jazzercise
JM DigitalWorks, established as a division in 1984, provides broadcast quality video production, post-production and duplication services. In addition to producing Jazzercise retail products, international ad spots and franchise training tapes, JM has serviced a number of corporate clients including Callaway Golf, CBS Sports, Google Inc. and Boston Scientific. The award winning company was honored by Videography magazine as one of the top fifty corporate production facilities in the United States, has won numerous Telly awards for corporate video excellence, and had staff members selected as two of the “Top 100 Producers” by a national video production trade magazine. For more information call (760)476-1783.

Corporate Alliances
Strategic alliances with nationally known brand name products and companies have been created to perfectly integrate marketing programs. The goal is to reach target audiences with powerful, value-added incentives to increase brand sales, sampling and trial vehicles, and advertising programs. Current corporate alliances include Ryka and Polar Heart Rate Monitors. Previous alliances include Brita, Ladies’ Home Journal, GNC, Smucker’s Jam Products, Coca-Cola, General Mills’ Total Cereals, and Ore-Ida. 

Jazzercise has been a proud member of the Women Presidents’ Organization (WPO) since 2005.